Segment Type Dimension View
The segment type view shows us how the segments where procured, where they available as standard segments with the activation Platform or where these segments requested for a specific use case (Custom) from an advertisers requirements.
Data Aggregation
Data is grouped either as:
Custom - Where the audience was created based on a specific requirement and brief, these can be for example client/specific audiences.
Standard - Where segments are offered as standard, normally these will be available to one or many as default from Partners and Platforms.
Custom - Where the audience was created based on a specific requirement and brief, these can be for example client/specific audiences.
Standard - Where segments are offered as standard, normally these will be available to one or many as default from Partners and Platforms.
Use Cases:
1 Performance review and optimisation across Segment Type.
2 Reviewing of comparison against Vertical.