Identifier Type Dimension View
The Identifier Type Dimension View shows us which Identifiers are contain in the audiences with the current filtering. This then allows us to understand and review strategies based on the performance and % share of the identifier.
Data Aggregation
Data aggregation for the Identifier happens in 5 different categorisations:
Contextual - A contextual signal such as Page categorisation or KW targeting is utilised, either via segmentation realtime targeting for contextualisation.
Geo Signal - A geo signal for either some forms of PLZ or Latitude and Longitude is utilised.
The Geo Signal is derived from the segment taxonomy and data provider therefore campaigns utilising client PLZ are not taken into consideration
Example of current Geo data recognised are:
1. Adsquare Geo
2. SmartAreas
Mixed - The audience contains more than one identifier type.
Standard Identifier - Standard Identifiers are defined as Ids, Cookies and MAIDs.
Contextual - A contextual signal such as Page categorisation or KW targeting is utilised, either via segmentation realtime targeting for contextualisation.
Geo Signal - A geo signal for either some forms of PLZ or Latitude and Longitude is utilised.
The Geo Signal is derived from the segment taxonomy and data provider therefore campaigns utilising client PLZ are not taken into consideration
Example of current Geo data recognised are:
1. Adsquare Geo
2. SmartAreas
Mixed - The audience contains more than one identifier type.
Standard Identifier - Standard Identifiers are defined as Ids, Cookies and MAIDs.
Use Cases:
1 Identifier Type Performance Review.
2 Reviewing of comparison against Vertical.
3 Customer strategy consultation.