Data Type Dimension View

The Data Type Dimension overview shows users from which classification data belongs, this is split between (Advertiser) 1st Party Data and 3rd Party Data. The aim of this dimension view is to allow the user a great understanding in to the utilisation of first party data and the possibility of high level insights into the identifier type.

Data Aggregation Data is aggregated here based on the classification of how the data was collected, as follows:

(Advertiser) 1st Party Data - First-party data refers to the data that a company collects directly from its own customers or users. This data is typically gathered through interactions with the company's website, mobile app, or other digital platforms. It can include information such as customer demographics, purchase history, website behaviour, and preferences.

3rd Party Data - Third-party data refers to data that is collected by external sources or data providers that are not directly affiliated with an advertiser or its customers. This data is typically aggregated from various sources, such as data brokers, publishers, or other data vendors, and can include information about consumer behaviour, demographics, interests, and purchasing patterns.

Use Cases:

1 Comparison of (Advertiser) 1st Party Data to 3rd Party Data.

2 Reviewing of which identifiers are utilised in (Advertiser) 1st Party Data or 3r Party.