Data Provider Dimension View
The Data Dimension Overview is utilised for checking the performance of individual partners. The data in the Data Provider Dimension view is split in to 10 different providers, 9 Providers based on their PCI score (from highest score) and then the provider “Other”.
The provider “Other” is formed from the aggregation of all providers who have not place within the first 9 based on top performance.
Data Aggregation
Data Aggregation here happens based on the Partner who provided the data, the partner name can be that of a specific Data Provider, (Advertiser) First Party Data, a Publisher/Publisher Network/Publisher Reseller or the DSP platform itself.
Data Provider - Supplier of data to a DSP for the targeting and optimisation of media campaigns, data is usually 3rd Party but can also be 2nd party in some cases.
Other - With the data provider view only the top 9 performers are shown, all remaining providers are aggregated and displayed as “Other”
Data Provider - Supplier of data to a DSP for the targeting and optimisation of media campaigns, data is usually 3rd Party but can also be 2nd party in some cases.
Other - With the data provider view only the top 9 performers are shown, all remaining providers are aggregated and displayed as “Other”
Use Cases:
1 Review of first party data usage.
2 Optimisation of Data Providers based on performance.
3 Reviewing of comparison against Vertical.