Future-proof Dimension View
The Future-proof dimension view shows us how our advertiser setups and data provider splits adhere to our goals around “future-proofing”.
The Dimension has been added due to demand for users to understand how that can better help clients optimise away from methods which are not robust for future use such as cookie identifiers.
Data Aggregation
Data is aggregated here based on the areas that we want to focus our optimisation towards the future:
Advanced Contextual - Where the audience segments utilised come from the usage of a contextual provider, this is where the segments utilised aim to place ads on web pages that are relevant to the content preferences of the client. Through contextual targeting, you can create more relevant ads and reach an audience that has demonstrated an interest in topics that are related to your products or services either semantically or directly with Keyword targeting.
Geo - This is where a client is utilising a targeting method outside of Geo settings with their campaign (Country or Regional targeting within DSP settings), Methods of geo targeting include but are not limited to Proximity segments and segments built from a Geo based algorithm.
smartareas - smartareas is a provider from the category “Geo” above but we have decided to break this out, to make it easier for end users of the DCI Dashboard to understand what % of Geo is currently being given to this provider.
Any Other Identifier - Any Other Identifiers is as it sounds this is a grouping of all other segments which have not been identified as Geo or Advanced contextual which for us are not Future-Proofed against deprecation or possible browser security changes.
Advanced Contextual - Where the audience segments utilised come from the usage of a contextual provider, this is where the segments utilised aim to place ads on web pages that are relevant to the content preferences of the client. Through contextual targeting, you can create more relevant ads and reach an audience that has demonstrated an interest in topics that are related to your products or services either semantically or directly with Keyword targeting.
Geo - This is where a client is utilising a targeting method outside of Geo settings with their campaign (Country or Regional targeting within DSP settings), Methods of geo targeting include but are not limited to Proximity segments and segments built from a Geo based algorithm.
smartareas - smartareas is a provider from the category “Geo” above but we have decided to break this out, to make it easier for end users of the DCI Dashboard to understand what % of Geo is currently being given to this provider.
Any Other Identifier - Any Other Identifiers is as it sounds this is a grouping of all other segments which have not been identified as Geo or Advanced contextual which for us are not Future-Proofed against deprecation or possible browser security changes.
Use Cases:
1. Review of an advertiser to optimise their campaigns for Future-proofing.
2 Reviewing individual data provider with an aim to understand how future-proofed they are.